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Where Luxury Hospitality Meets Client Experience.

Strategic advisory. Immersive experiences. Curated sourcing. For luxury brands, hospitality groups, and private clients — in Switzerland and beyond.

Discover ViniLux
The New Luxury Landscape

Luxury is navigating a new paradox.

What matters most to today’s clients is no longer ownership — it is access, belonging, and the depth of experience.

56%

of luxury clients are unsatisfied with their experience

BCG 2025
23%

of market value driven by top-tier clients seeking bespoke experiences

BCG-Altagamma 2025

luxury experiences continue to outpace the broader market

Bain-Altagamma 2026
Vision

To become the leading trusted partner for experiential luxury and hospitality strategy.

Mission

We combine strategic advisory, experiential design, curated sourcing, and education to turn every client interaction into emotion and lasting memory.

Our 4 Strategic Pillars
Our Winery Partners

Producers we believe in.

As featured in Marie Claire

Ready to elevate your client experience?

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