Born from a conviction.
Built through relationships.
In 2025, after 18 years in senior leadership roles within globally recognised luxury Maisons across Europe and Asia, Benjamin Petitjean made a deliberate choice: to step away from the corporate world and build something of his own.
The gap was real. Moving from stability and defined frameworks to uncertainty, multiple roles, and building everything from scratch is a journey few anticipate fully. Financial certainty is no longer a given. But conviction was stronger than the risk.
ViniLux was created at the intersection of two worlds rarely brought together: the rigour of luxury strategy and the depth of human experience. After nearly two decades designing exceptional client experiences, one truth had become clear: the luxury industry was changing faster than most brands were ready to admit.
Clients were no longer seeking ownership alone. They were seeking access and belonging, and experiences that left a lasting mark. Yet too few luxury brands and hospitality groups had the strategic capability to answer that shift from the inside.
ViniLux was the answer to that gap.
At ViniLux, relationships are not a means to an end. They are the foundation of everything.
What has defined year one above all else is not a financial metric, it is the PCI: the more people you meet across your business circles, activities, and networks, the more opportunities naturally arise.